Small
business are the lifeblood of the American economy, accounting for an
astounding 99.7 percent of all employer firms. Yet locally owned
independent businesses are under far more pressure than ever. Trying
economic times that have consumers closing their wallets, the credit
crunch, and shoppers searching for perceived bargains at large chain
stores have taken a severe toll, while buyouts of corporations that are
“too big to fail” largely don’t benefit the little guys. if half of
the employed U.S. population chose three locally owned independent
businesses they would hate to lose, and then spent a combined total of
$50 a month with them, it would have a major impact—generating an
estimated $42.6 billion of revenue annually.
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